Question: All the telecommunication companies in Canada offer a similar level of customer service and are viewed as a commodity by customers. Quebecor is seeking to break out from its competitors by offering a much higher level of customer service than its competitors. To achieve the change, they have analyzed options for (1) increased on-shore customer service call centers, (2) the addition of off-shore customer service call centers, and (3) integration of AI-driven self-service capabilities. They have started pilots with the third option and their Net Promoter Score is increasing among users of the pilots. Although still early, they expect to become the telecom brand known for having the highest customer service. Which Shift Pattern is Quebecor using