Discuss marketing approach employed by quenby holdings


Question: Quenby Holdings is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market and are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by Quenby Holdings best exemplifies Group of answer choices niche marketing. multisegment marketing. mass marketing. the total-marketing approach. the contingency approach.

 

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Marketing Management: Discuss marketing approach employed by quenby holdings
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