What is the difference between hard and soft standards, Marketing Management

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What is the difference between hard and soft standards

Problem

• In what types of service industries are standards most difficult to develop? Why? Recommend three standards that might be developed in one of the firms from the industries you specify. How would employees react to these standards? How could you gain buy-in for them?

• What is the difference between hard and soft standards? Which do you think would be more readily accepted by employees? By management? Why?

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Marketing Management: What is the difference between hard and soft standards

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Marketing Management: What is the difference between hard and soft standards

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