Read the case scenario: Tetra Pak (A): The Challenge of Intimacy with a key customer prepard by Research associate Janet Shaner and prfessor Kamran Kashani. On the basis of the reading respond to the following questions:
1. What is Tetra-Pak's strategy for clients in the Italian milk market?
2. Discuss Tetra-Pak's proposed solution for enriched milk. Why did Pontero reject it?
3. What should Tetra-Pak propose next to Pontero?