Task: Motivating and Leading
Price, Product, Promotion and Place are known as the 'Four Ps' of Marketing. The combination of the four Ps iused for the purpose of marketing product is known as the Marketing Mix. Create your own marketing mix. Specifically, you will:
Choose a tangible product with which you are familiar and describe why this product is of interest to you.
Describe, in your own words, the characteristics of each element of the Marketing Mix (price, product, place, and promotion) as they apply to your selected product.
Discuss why each of the 4-P decisions would be important when marketing your selected product.