Question 1. In discerning the global marketing environment, what are the five factors which are imperative in determining the global marketing strategy and the associated marketing mix?
Question 2. Clearly explain the advantages and disadvantages of home vs. host sources of funding for financing global projects. Why is it important for the global organization to balance the opposing factors of exchange rate risks and political risks?
Question 3. What are your views on the importance of leadership as it relates to executing the global business plan? She or he must understand the difference between managing the deliverables of the plan versus setting a clear vision of the plan; how would you approach this CRITICAL aspect?