What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
How would you competitively position Good Hotel relative to its rivals?
Compare Good Hotel’s performance (RevPar, occupancy (%)) relative to its San Francisco rivals.
Does Good Hotel have a competitive advantage over its rivals? If yes, what distinctive competencies of Good Hotel or the management company Joie de Vivre provide a competitive advantage over its rivals?
Compare the performance of Good Hotel before and after it became Good Hotel. Did the Good Hotel concept work-does it need JdV or can it continue on its own?
Do you think that the new owners and management team should discontinue, continue, or expand the Good Hotel concept? Provide implementation steps to support your recommendation.