1. Social judgment theory suggests that
a. people can be best persuaded when their beliefs are changed in small increments over time.
b. people all submit to the rationalization process at one time or another.
c. an individual will never completely change his or her mind about something.
d. society is the group that determines whether something is considered good or bad.
2. Often, when a speaker attempts to change the feelings a person has about something, it is an attempt to change
a. attitudes.
b. values.
c. beliefs.
d. mindfulness.
3. The latitude of non-commitment relates to
a. the idea that no one ever commits to anything completely.
b. the area between the latitude of acceptance and rejection.
c. the area of belief where everything is intolerable.
d. the idea that a scale can be used to judge where people's beliefs fall about any particular topic.
4. The principle of inoculation is best described as
a. the idea that people may never open themselves up to accepting certain messages.
b. the idea that at any time, any person has the ability to change their beliefs.
c. the idea that a speaker can generate defiance to future messages that are counter to the position the speaker wants the audience to maintain.
d. the idea that a speaker can tolerate any audience no matter what they believe.
5. If an audience had an anchor point of 3 and latitude of acceptance of 1-4, what range would you most want to present your message in if you are attempting to persuade them to change, in order for your message to be accepted?
a. 3-4
b. 4-5
c. 7-8
d. 9-10