What is happening early enough to fix developing problems


Problem

Research the concept of a balanced scorecard. Assume you are running a retail business. You have about 50 stores scattered across Canada. Think about metrics the head of the company and her/his vice-presidents would need to keep track of how well the business is doing in achieving its goals.

Ideally, a metric tells you trouble is developing, not that it's already happened. (For instance, financial accounting tells you what's happened. You can't go back, so you're stuck with the results. Can you find measures that tell you what's happening early enough to fix developing problems?

You'll need metrics for financial, processes, customers, and organizational development.

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Marketing Management: What is happening early enough to fix developing problems
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