What is a marketing plan


Discussion Post: Senior Marketing

You will conduct Internet research on the topic of marketing plans for small businesses. Share these various websites found on these topics here the weekly discussion board area and discuss the following:

What is a marketing plan? Why do companies prepare a marketing plan? Have you ever created or read about a marketing plan prior to this course?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What is a marketing plan
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