Assignment: Research Proposal for Everything Automotive
Describe the marketing research process you recommend to the owner of Everything Automotive, Matt Brown.
Use the Research Proposal Template to record your work.
Based on this week's Learning Resources, address the following in the template provided:
i. Identify the research problem clearly and justify why you selected it.
ii. Clearly and explicitly specify hypotheses (i.e., research questions) central to the problem you have selected.
iii. Describe the data needed to adequately test the hypotheses and explain how the data will be obtained.
iv. Describe the methods you will use to analyze the data to determine whether your hypotheses are true or false.
How Your Work Will Be Evaluated
i. The research problem is described clearly and is easy to understand.
ii. The hypotheses are clearly presented and are relevant to the research problem.
iii. The data needed to adequately test the hypotheses and how the data will be collected are clearly presented and relevant.
iv. The proposal clearly communicates the rationale for selecting the data to analyze and cites more than two relevant sources to support the recommendations.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.