What information would you need to fully answer the questions that IBM Rochester uses for selecting measures and indicators: • Does the measurement support our mission? • Will the measurement be used to manage change? • Is it important to our customers? • Is it effective in measuring performance? • Is it effective in forecasting results? • Is it easy to understand/simple? • Are the data easy/cost-efficient to collect? • Does the measurement have validity, integrity, and timeliness? • Does the measure have an owner? Where would you get this information?