Provide at least 5 reasons why it is important to include guideline elements in a comprehensive mission statement.
Guidelines:
Reason for the company's existance
Customers needs that are satisfied by a company's products and services
Extent of Specialisation within each product-market area
Amount and types of product-market diversification desired by management
Mangements performance expectations for a company
The companys self-concept (Strengths and weaknesses)
Its basic product or service, primary market and principal technolgy