1. If detailed customer information is kept over a period of time, a company may be able to constuct an important measure of a customer's profitability known as
A. customer earning potential
B. customer net worth
C. customer lifetime value
D. primary customer profit
2. If a marketer feels the need to abandon the current configuration of the marketing mix to revitalize the product or service, one preferred option is
A. target concentration
B. ideal-point perception planning
C. lifestyle symbolization utilzation
D. repositioning