What do you want the receiver to do or think


Problem

You are going to build a written communication about a topic Communicating with External Audiences, where you are trying to persuade someone to do something/or think differently. For your example, answer the following questions:

Answer the following questions:

• Analyzing purpose: What do you want the receiver to do or think?
• Anticipate reaction: Does the receiver need to be persuaded?
• Adapt to the audience: How can you adapt your message to appeal to this receiver?
• Research data: What information do you need? Where can you locate it?
• Organize data: What strategy is best: Direct or Indirect.

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