Assignment
Case: SafeBlend Fracturing.
Discussion Questions for the SafeBlend Fracturing Case
For this case, write your report taking the perspective of an outside consultant who isevaluating the company and recommending the appropriate actions to its managers.
1. What decision does John Dudley face in September 2011? What actions did Dudley andSafeBlend take - or not take - that led them to this point?
2. Describe SafeBlend's 2010 pricing strategy. Will that same strategy work in September 2011? What other pricing strategies might Dudley choose to employ?
3. Describe the nature of the sourcing teams (or "buying centers", those responsible forpurchasing SafeBlend's fracturing fluid) at BNG and AOG. Who are the key members of theteams? Who wields the most/ least power? How might SafeBlend leverage its relationships withindividuals at BNG and AOG to sustain their status as sole and/or primary suppliers?
4. What price should SafeBlend charge BNG in 2012 after hearing about AOG's proposedcontract price and percentage of business secured?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-SafeBlend-Fracturing.rar