Assignment
You are a product manager planning to launch a new product. For this part of the project, you will select the product you want to focus on and discuss the target audience for this project.
To complete this assignment, do the following:
1. Select the product you want to focus on in this project. This may be an existing product that is new to your company, or it may be a nonexistent product that is new to the world. If you choose to launch an existing product (one that is new to your company, but not new to the world), put a twist on it so that it is not identical to a product already in the market.
NOTE: You will use the same product throughout the duration of the course project, so please choose wisely!
2. Use a minimum of 2 scholarly sources to complete a 2-page paper in which you:
o Discuss the product you plan to launch and explain why you selected it.
o Include a preliminary discussion of who the target audience is for the product.
o Outline the value that the selected product will deliver to the target consumer.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.