Marketing Discussion
Consider any product or service, describe it, and respond to the following questions regarding it.
1. Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service. Summarize 3 main IMC methods (tools) including 1 that must specifically be a form of advertising.
2. Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.
3. Describe the role of either ‘personal selling' or ‘sales promotion' in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.