Assignment: Facebook Dilemma
Part I
With the rise and growing dependence on social media, there come consequences. The Facebook Dilemma explores how social media is reprogramming society, which could impact privacy, the way we think, act and live our lives.
Instructions:
Watch the YouTube video FRONTLINE "The Facebook Dilemma."
• Part One: "The Facebook Dilemma, Part One (full film) | FRONTLINE"
• Part Two: "The Facebook Dilemma, Part Two (full film) | FRONTLINE"
Draft a two-page paper which includes the following:
i. Relating the central themes of the movie to social media marketing.
ii. The influence it has on buying decisions.
iii. How marketers are benefiting from it. Requirements:
Part II
Analyzing social media trends and traffic has emerged as the surest route to capturing more leads and enjoying stronger sales.
For example, Instagram's referral traffic has sky-rocketed between Q1 2018 and Q1 2019 as the popular social media site becomes more important for website traffic
Business Scenario
Austin is a freelance graphic designer hired by Hootsuite to create a PowerPoint slide deck designed to be used by Hootsuite's sales team. The team will use the deck in upcoming sales presentations as they meet with prospective new customers.
Austin will design the slides but he needs you to supply the rationale and justification to convince a prospective Hootsuite customer why it is imperative to track web traffic. Specifically, Austin will design the slide deck based on your information/research regarding:
Questions
• What are the various sources of web traffic including current trends?
• How can a brand analyze these sources of traffic to better align its strategies to fit the characteristics of its target segments?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.