Assignment: Social Media Marketing/Content Marketing
Part I
Social media allows organizations to capture the eyes of their target audience. An organization creates business profiles on major social networks to promote their brand and leverage their platform to grow and educate their audience.
If a marketer approaches social media without a content plan, they lose the benefits that social media offers.
Instructions: Provide an example of how an organization uses content marketing in their social media postings. Remember, social media and content should complement and enhance each other.
Part II
As a brand strategizes which social media channels best suit their audience, it's essential that they have these tools to manage all of their platforms. Social media management tools allow marketers to schedule posts, track analytics, monitor topics, and more.
Business Scenario Suppose you just started working at a local jewelry store as a social media manager. In previous years, the marketing department has allocated the majority of its budget to traditional marketing efforts. Now, they will be shifting focus to leverage the power of social media marketing. The jewelry store has 2 distinct target audiences based on the store's primary product categories:
o Estate jewelry - Baby boomers (age 57-75) with income $80,000+
o Engagement rings -
o Millennial (age 24-35) men with income $50,000
o Millennial (age 24-35) women who want to research and select their diamond
To get started, your boss Chantelle has asked you to research potential social media platforms that align with the target audiences above. She would also like you to provide options for social media management tools to manage these social platforms like Hootsuite. You will need to make a presentation to senior management to win their approval on this software investment. Chantelle is asking you for a report that is due Sunday at midnight.
Task
o What social media platforms and management tools would you recommend in your report to Chantelle?
o How would you convince Chantelle that your choice of management tools will help implement the jewelry store's social media plan?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.