Discussion Post: Buyer & Consumer Behavior
Provide links to two print ads, one illustrating the affective component and the other illustrating the cognitive component. Discus each ad in the context of the tri-component model. Explain why each marketer took the approach it did. In replies to peers, discuss whether you agree or disagree with the assessment of the ads and justify your ideas using the topic Resources.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.