What are the pros and cons of burger kings mission


1. What are the pro's and con's of Burger King's mission statement?

"to prepare and sell quick service food to fulfil our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors"

2. Please explain how you think shared value fits within the concept of "corporate social responsibility". (Minimum 150 words.)

3. What changed with Alex between the two parts of the case?

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