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What are the four types of self-concept

Discussion Post: Self-Concepts

What is a self-concept? What are the four types of self-concept? How do marketers use insights about the self-concept? What ethical issues arise in using the self-concept in marketing?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the four types of self-concept

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