Paper Assignment: Marketing Strategy and Consumer Behavior
Your company has decided to expand their business globally, and your manager has assigned you the role of gathering information about a specific country's cultural values, in order to help put the right strategy in place. To accomplish this mission, you have learned about Hofstede culture framework and decided to utilize it.
a. Visit Hofstede cultural dimensions website and answer the following questions:
b. Select any country of your choice other than The U.S. A?
c. Compare the country you've selected to the U.S.A based on Hofstede culture dimensions?
Write a minimum of four pages report to your manager explaining the following:
a. The cultural differences between the U.S and the country you selected
b. How should the company utilize the information you gathered to build an effective marketing strategy?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.