Problem
A. What is motivation? What is the role of motivation in marketing?
B. How do culture and subculture influence consumer behavior? What is the significance of social class to Marketers?
C. What are the characteristics of business buyers?
D. What is single sourcing? Multiple sourcing? Outsourcing?
E. List and explain the major demographic characteristics frequently used in segmenting consumer markets?
F. What are some of the ways Marketers segment business markets?
G. What is database marketing? How do marketers use databases to better meet the needs of their customers?
H. What techniques are used to gather data in exploratory research? How can exploratory research be useful to marketers?