Problem
1) Discuss the concept of Product Life Cycle? What are the advantages and disadvantages of using the Product Life Cycle? Analyze the strategic options available to a market leader to remain at the top?
2) Discuss the possible attack strategies a market leader should expect from the market challenge
3) Discuss the advantages and disadvantages of seeking competitive advantages through price
4) Explain the various pricing strategies available to a marketer launching a new product in Zambia and make reference to examples of products that they would best fit? Discuss the consumer buying process of a product like university education
5) Identify the 5 key buying roles in the consumer buying process that would apply when recruitment is considered marketing functions and give examples to support your answer.
6) Discuss the products mix concept and how it can enhance the education institution's competitiveness. Justify your answer.
7) Make a reference to the importance of macro environment marketing audit, write a report that addresses how changes in the external marketing environment in Zambia are affecting manufacturing organization's advantages against imports.