How would you recommend your brand should target anti-global


Problem

This course is Marketing Management

Question I: How would you recommend your brand (Amway brand) should target "anti-global"? Justify your recommendations. (Using Amway Company to answer)

Question II: How would you propose that your brand (Amway brand) should manage its national identity and why? (Using Amway Company to answer)

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Marketing Management: How would you recommend your brand should target anti-global
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