Problem
List one of the crisis of princess polly (Australia fashion online store). Highlight a crisis that happened.
Present the facts crisis that the brand encountered (use your own words, DO NOT copy and paste or just change a few words here and there).
Highlight their response (if any) and the backlash (if any).
Discuss what they should have done differently (according to your recommendation)and why.
You can suggest a crisis management plan for the common crisis scenarios that the brand (in their industry) would encounter. Does not need to be comprehensive, Just highlight the scenario and the recommended level of response.