Problem
1. How do the consumer decisions involved in gift-giving differ from other purchase decisions?
2. The chapter argues that not all gift-giving is positive. In what ways can this ritual be unpleasant or negative?
3. Construct a ritual script for a wedding in your culture. How many artefacts can you list that are contained in this script?
4. What are some of the major motivations for the purchase of self-gifts? Discuss some marketing implications of these.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.