Problem
1. Identify a current set of fraudulent status symbols, and construct profiles of consumers who are wearing or using these products. Are these profiles consistent with the images portrayed in each product's promotional messages?
2. The chapter observes that some marketers are finding ‘greener pastures' by targeting low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? Under what circumstances should this segmentation strategy be encouraged or discouraged?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.