Marketing Problem
Learning Outcomes:
• Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment.
• Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers' needs and wants to formulate a marketing Plan.
Critical Thinking
• Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made. (Minimum 250 words)
• Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition. (Minimum 250 words)
• Suppose Domino's wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino's could use to gather primary research on prospective locations. Do you think Domino's should conduct the primary or secondary source research first? Why?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.