Project Homework
Instructions
In the course project, you will analyze the corporate strategies of several organizations. You will be looking at GE. You will be looking at Alibaba. You will be looking at your own organization. Every week, you will analyze particular elements of an organization's corporate strategy, eventually producing an integrated analysis of your own organization. Your textbook readings will help you identify the organizations' corporate strategies. Use the South University Online Library to research the firms, the Hoover's database is a good place to start.
Begin by downloading the Course Project Guidelines. From the Guidelines, you will gain an understanding of what will be required in the paper. For the work, you may select your own organization or a different one (with instructor approval) as the subject of the final paper. Be sure to contact your instructor early in the course if you have questions about whether the organization you intend to use is adequate for the project.
Analyze GE's corporate strategy. GE is moving away from some of its financial services emphasis and strongly into the healthcare field. Focus on GE's healthcare strategy. Begin your paper with a one or two paragraph background about GE so that anyone picking up the paper would learn something about who the organization is and how they are involved in the healthcare field.
a. Level of diversification: A firm like GE should have a moderate-to-high level of diversification. What are GE's areas of diversification? Evaluate the potential strengths, weaknesses, opportunities, and threats of the diversification approach.
b. International operations: Look at GE's operations in many countries. Who are their competitors? Evaluate the similarities and differences of GE's strategy compared to their competitors.
c. Recent events: Look for GE's engagement in two or more acquisitions or mergers, about which you can collect information. Discuss the corporate strategy and evaluate how it has benefited GE's acquisition growth and product line.
d. Alliance or joint venture: Select two or more alliances or joint ventures as a meaningful part of one or more of its business units' business-level strategy. Evaluate the strategy and how well it has worked. Analyze some of the issues encountered. Assess whether the business-level strategy fits their diversification core.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.