What advice would you give to entrepreneurs


Assignment task:

Learn about Tapplock and its situation by reading: 

Dent, S. (2016), Engadget:

McLaughlin, A. (2018), CBC:

Solomon, H. (2020), IT World Canada:

Watch David and Jayden pitch Tapplock on Dragons' Den (2016):

Watch Dragons' Den's update one year later (2017):

Questions

The long arm of the U.S. Federal Trade Commission slapped Tapplock's wrists when security researchers discovered vulnerabilities with the company's smart padlocks and especially the manner in which the company handled customers' personal information. [Philip: Let this be a warning if you plan to collect personal data from your customers!].  Having completed the Prework (above), what advice would you give to entrepreneurs with regards to completing sufficient research, making unproven product claims ) and to securing customers' personal information?

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