Problem
Service or Product Mix
1) Provide a detailed explanation of the products or services you will offer, comparing your range of offering to that of your major competitors. Explain why this strategy is appropriate for your customers.
2) Explain any added-value services you will offer and why they are appropriate.
Pricing
1) Outline the pricing strategy you will be using and explain how it fits in with the rest of your marketing mix.
2) Make an price list showing the specific products or services you will offer and the prices you will charge. Indicate any discounts you will offer for specific types of customers or volumes, or any ranges within which you will negotiate prices.