Watching network television channel


Assignment:

With a pen and paper, spend an hour watching a network television channel during prime time. Record the total number of commercials that were shown. For each commercial using a celebrity endorser, record the celebrity’s name, the product or service advertised and whether the celebrity was used in a testimonial, as an endorser, as an actor or as a spokesperson.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Watching network television channel
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