Question 1: According to the Bureau of Labor Statistics:
a. Employment in both the service producing sector and the manufacturing service sector are expected to increase by about 10% between 2000-2010.
b. Employment in the service producing sector is expected to double between 2000-2010 while employment in the manufacturing service sector is expected to decline by 10%
c. Employment in the service producing sector is expected to increase by 19% between 2000-2010 and employment in the manufacturing service sector is expected to increase by 3%
d. Employment in both the service producing sector and the manufacturing service sector are expected to remain the same.
e. Employment in both the service producing sector and the manufacturing service sector are expected to decrease by about 10% between 2000-2010.
Question 2. The following are all variables of the external market environment except:
a. Economic environment
b. Political and legal environment
c. Company operating environment
d. Cultural and social environment
e. Technological environment
Question 3. All of the following are uses for technology in marketing except:
a. Blogs
b. Fax Campaigns
c. Websites
d. Data Mining
e. Customer Relationship Management
Question 4. According to the text, there are four categories of offerings: pure tangible good, tangible good with accompanying services, major service with accompanying minor goods and services and pure services.
True/False
Question 5. The attitudes and reactions of people, social critics, and governments all affect the political environment.
True/False
Question 6. All of the following influence online consumer purchasing behavior except:
a. Convenience
b. Customization
c. Communication
d. Control
e. Credit Check
Question 7. Corporate conscience and consumer welfare are not important aspects of marketing.
True/False
Question 8. Social responsibility is a good promotional strategy used to increase sales.
True/False
Question 9. Once a company decides to enter a particular country, it has to determine the best mode of entry. These broad choices include the following except:
a. Import/Export
b. Joint Venture
c. Billboard Advertising
d. Licensing/Franchising
e. Contract Manufacturing
Question 10. Buyer behavior and customer profiling cannot be understood using technology.
True/False
Question 11. The four major e-marketing domains include all of the following except:
a. Business to Consumer
b. Business to Wholesaler
c. Business to Business
d. Consumer to Consumer
e. Consumer to Business
Question 12. Viral marketing is the Internet version of word of mouth marketing.
True/False
Question 13. The political-legal factors that should be considered in deciding whether to do business in a given country are all of the following except:
a. government bureaucracy
b. attitudes toward international buying
c. political stability
d. ratio of attorneys to marketing managers
e. monetary regulations
Question 14. Service companies can try to demonstrate their service quality through
a. physical evidence
b. imagery
c. presentation
d. performance
e. all of the above
Question 15. Perishability is an issue that affects products but not services.
True/False