Positioning platform for an imc campaign
Problem 1: What is the impact of segmenting, targeting and positioning on IMC and why is it important?Problem 2: What are some considerations when selecting a positioning platform for an IMC campaign?
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The following are all factors affecting a firm's decision to pursue market segmentation strategy except:
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I want assistance in creating a detailed flowchart on employee incentive programs, employee benefits and pay to improve poor customer service. Doesn't have to be extremely extensive and use excel.
Problem 1: What is the impact of segmenting, targeting and positioning on IMC and why is it important? Problem 2: What are some considerations when selecting a positioning platform for an IMC campaign?
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Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.
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