Solved: Budget for promotion and advertsing, Marketing Management

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Budget for promotion and advertsing

Problem: John and Lisa own a microbrewey and have a $250,000 budget for promotion. John wants to spend all the money on advertsing, Lisa wants to spend it on an IMC campaign. Discuss the advantages and disadvantages of each point of view, and which one would you go with?

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Budget for promotion and advertsing

Reference No:- TGS01612715

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Delivering a presentation to ipt

Q : Public relations or advertising campaign

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Q : Create an imc campaign

Q : Budget for promotion and advertsing

Q : How has technology impacted marketing

Q : Pursue market segmentation strategy

Q : Role and concept of marketing to the rest of the management

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Budget for promotion and advertsing

Reference No:- TGS01612715

Recent Questions Asked Marketing Management

Q : Delivering a presentation to ipt

Q : Public relations or advertising campaign

Q : Sales promotion and public relations

Q : Create an imc campaign

Q : Budget for promotion and advertsing

Q : How has technology impacted marketing

Q : Pursue market segmentation strategy

Q : Role and concept of marketing to the rest of the management

Q : Variables of the external market environment

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