Traditional offline marketing methods
Problem: Name three ways online advertising networks have improved on , or added to traditional offline marketing techniques.
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I want assistance by preparing a paper on Sanofi-Aventis marketing their pharmaceutical products in China. I only want assistance with the final two parts:
The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words
Does advertising create societal trends or do society trends create advertising? Please illustrate your argument with at least one relatively current example.
Describe how and why advertising has changed over time. How does your company, or a company that you know well, use advertising? Please illustrate your argument with at least one relatively current brand-specific example.
"In consumer focused marketing it is the consumer that drives the entire working force behind the product. Consumer focused marketing managers must know exactly who their customers are and what segments of the market they fit into."
1) Explain how changes in the environment affect marketing decisions. 2) Discuss the importance of marketing research, and how marketing information is used.
Problem: Why should sales managers pay more attention to behavioral criteria when evaluating salespeople? Explain your answer in detail.
Assignment: Examine the key elements of advertising the product Coca Cola. Research the company for the campaign that supports that product.
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