For the given use the new "Green Product", Green Forest Facial Tissues made by Green Forest Paper Products, owned by Planet, Inc.
Identify three (3) marketing environment forces (demographic, economic, natural, technological, political, or cultural) that will impact this type of product. Describe each force and analyze why & how it will impact the product/service.
Explore strategies to overcome the threats and/or capitalize on opportunities.
Please include a reference list. All research should be cited in the body of the paper. Please include in-text citations and corresponding references in the paper.
The objective is to:
1) Explain how changes in the environment affect marketing decisions.
2) Discuss the importance of marketing research, and how marketing information is used.
3) Describe the steps in market segmentation, target marketing, and positioning.
4) Describe and apply the elements of product.
5) Discuss the elements of a marketing strategy.