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Thunderbird international business review

Problem: Read the following article and write an analysis focusing on the question below:

• Khan, O.J., & Amine, L.S. (2004), New international business perspectives on Pakistan. Thunderbird International Business Review, 46(5). (AN 14406651).

According to the article, the Musharraf government in Pakistan has firmly backed free market incentives and continued privatization. However, Pakistan remains fraught with numerous pitfalls for MNCs. How might a robust multinational and global market research plan enable MNCs to avoid these pitfalls in Pakistan?

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