Review the information. Then assume you are the brand manager for that product and the Senior Vice President for Operations asks you the following questions?
- What phase of the Product Life Cycle is this item in and how do you know this?
- What can we expect to happen in the next few years regarding sales for this item?
- What type of consumer does this product appeal to and why?
Some information on the Laptop Computer
Product Description: The laptop computer has been a staple of the computer industry for the last decade. Portable and functional, there are many different brands and many different competitors in this highly competitive market
Sales Information: Sales over the last two years indicate a relatively flat trend, while the volume of sales remains large, gains in sales have remained largely flat ads more and firms entre this already crowded market.
Cost Information: Costs have remained somewhat steady, although with a general decrease in production costs over the last few years. Innovation and increases in productive capacity have helped reduce the cost to produce the laptop.
Turnover Information: This product has had relatively no change in turnover rates over the past two years. While there has been some 'hot items' that have experienced brief increases in turnover (meaning they sell really fast), intense competition has generally kept the turnover rate at about the same rate.