1._____ is conducted to address a specific business decision for a specific firm or organization.
- Basic business research
- Qualitative business research
- Quantitative business research
- Applied business research
2.All of the following are important aspects of the business research process EXCEPT _____.
- gathering information
- idea and theory development
- analyzing data
- making results publicly available
3.Campbell's Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell's using to determine which soup consumers will like the best?
- secondary research
- basic research
- applied research
- test research
4.All of the following are factors considered when deciding whether or not research is needed EXCEPT _____.
- nature of the decision
- availability of data
- managerial experience
- benefits versus costs
5.A business professor is examining the relationship between age and ethical business behavior. The research is not being conducted for any specific business or even industry, but rather it is intended to better understand and predict this behavior across all aspects of business. This professor is conducting which type of business research?
- basic business research
- formal business research
- applied business research
- abstract business research
6.In general, the ______ important a decision is strategically to the organization, the ______ likely that research will be undertaken.
- less; more
- more; more
- more; less
- none of these choices
7.Consumer research conducted in the United States indicates that many consumers consider the country of origin when purchasing products, and consumers tend to prefer products that are made in the U.S.A. To determine if consumers in other countries are partial to their own country's products, what must be done before the empirical findings from the research conducted among U.S. consumers also exist and behave similarly in another culture?
- reliability assessment
- cultural cross-validation
- benefit/cost analysis
- cultural-monitoring research
8.When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?
- nature of the decision
- time constraints
- availability of the data
- cost considerations
9.When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself?
- Is the proposed research expenditure the best use of the available funds?
- Will the information gained by business research improve the quality of the business decision enough to warrant the expenditure?
- Will the payoff from the research be worth the dollar expenditures for research?
- all of these choices
10.A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?
- marketing orientation
- quality orientation
- external orientation
- value orientation