Write an approximately one page essay for the following question.
Starbucks Case.The title of this article is, "Collaborating with Activists: How Starbucks Works with NGOs by Paul A. Argenti."
The case covers a confrontational collaboration initiated by an NGO, and a more cooperative collaboration initiated by Starbucks.
First, describe these two collaborations, including participants, the goals of each participant, and their strategies.
Second, consider: What would you do if you ran a small chocolate company, and an NGO approached you with a request (or demand) to incorporate Fair Trade Chocolate into your product lines?