Problem: Once a firm has chosen a target market, a positioning strategy includes particular ideas that must be communicated for the marketing program to be effective. Answer the questions using these two shoe companies: Nike and Adidas
Question 1. Describe each of the seven positioning strategies :
Attribute - Competitors - Use or application - Price-quality relationship - Product user- Product class- Cultural symbol
Question 2. What is the positioning strategy each of these two websites use?
Question 3. What evidence from each website supports your answer?
Question 4. Do either of these sites use more than one? What makes you think so?
Question 5. Choose only one of the sites and describe examples of tangible and intangible benefit to the consumer?
Question 6. What component of attitude is the site designed to affect: cognitive, affective, or connotative?