Memo Assignment
- Suppose you are the marketing manager for a specialty retailer that sells customized handbags. Using the information below to presuade my boss though a memo about CRM.Your memo must address all relevant parts of the question and be written in memo format. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number.
Memo Assignment Questions
- Memo to your boss describing how the company could benefit from implementing a CRM system.
- Include at least two ideas for collecting data from customers in an innovative way.