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Distinguish between inner-directed and other-directed

Distinguish between inner-directed and other-directed consumers. How can a marketer of Sony cameras use research findings that indicate a target market consists primarily of inner-directed consumers in their promotional message? What about for other-directed consumers?

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Marketing Management: Distinguish between inner-directed and other-directed

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Marketing Management: Distinguish between inner-directed and other-directed

Reference No:- TGS02494446

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