Social media and networking have become the new frontier for marketing managers. Using social media it's easier to include and gain traction with customers and delivers marketing value. It also helps companies stay “current" and relevant. Companies are finding it a non-negotiable option. Here's your chance to pick one of your favorite topics from our class to create a detailed (minimum two paragraph) post. Is there a topic we covered that you would like to explore further? Consumer social buying behavior? How increase customer participation with a brand? The pros & cons of using social media? What makes an effective social media campaign? Ethics in social media? Perhaps you would like to share an experience or opinion related to your own personal experience with social media. If so, now’s the time!
You can choose any topic mention above.Please do not copy and paste from internet-thank you
Regardless of the topic you pick, please make sure to address each item below:
Why did you pick this particular topic? Explain why you selected this topic from so many and why its important to you.
Why is this a key topic relative to a successful social media strategy?
What can happen when things go wrong relative to the topic you have selected? Provide a specific brand or product example.
Ask your classmates one or two questions within your post to get their opinion or insights about your selected marketing topic.
Support your views with external research sources.