Direct claim: the real things like the most consumers, you have probably occasionally been unhappy with services or which products you have used. your task. select a product or service that has disappointed you. write a claim letter requesting a refund , replacement explanation, or whatever seems reasonable. generally , such letters are addressed to customer serivce departments. for claims about food products be sure to included bar code identification from the package, if possible your instructor may ask you to actually mail this letter. remember that smart companies want to know what their customers think, especially if a product could be improved. give your ideas for improvement when you receive a response, share it with your class.