Senior Citizen Bank account in FSIBL - A MARKETING PRESPECTIVE ANALYSIS
Buffam (2000) depicted that companies that build the better e-business solutions will outperform their competitors. Companies that build the best business solutions will transform themselves into zero-latency enterprises. Companies that choose not to embrace e-business, or do so ineffectively, will underperform or be driven out of business. Turban et al. (2000) argued that following points of managerial issues are very important: Focus of Electronic commerce management; Sales promotion; Purchase process reengineering; Just-in-Time delivery; new electronic intermediary business; Provision of solutions; and Business ethics. Rahman (2001-2002) observed that issues relating to electronic fund transfer require security, availability, authenticity, non-reputability and audibility.
Table of Contents
Executive Summary
Table of Contents
Introduction
Background of the study
Research Aim
Conceptual Framework
Research Background
Background of the Bank
Mission Statement of the Bank
Banking Strategies of FSIBL
SWOT Analysis of FSIBL
Research Objectives
Research Question
Literature Review
Expansion of Senior Citizen Customers of the bank
Problem of Senior Citizen Customers of Banking Sector of Bangladesh
Possibilities of the Banking Sector of Bangladesh with more facilities to the Senior Citizens
Performance Evaluation of Senior Citizenship Banking of Bangladesh
Bad Debts and Senior Citizen Customers of Bangladesh
Research Methodology
Introduction
Quantitative Research Methods
Limitations of Quantitative Research Methods
Research Approach of this research study
Hypothesis Formation
Paradigm of Inquisition for this study
Primary Data Collection
Conclusion
Research Analysis
Data Collection
Research Analysis
Hypothesis Testing
Research Findings and Discussion
Conclusion and Recommendation